Do you ever feel like doing something because someone tells you not to do it? I thought so. Like if I said, don’t read this post, I bet you’ll read it.
Everyday we get announcements in our school email about happenings around campus like about the swine and National Coming Out Week and other things I ignore. Well as I was glancing at one from the other day I couldn’t help but notice this first news item…
We are Missouri S&T or S&T for short. The University realizes our new name is long, so use Missouri S&T for short. But if you’re looking for a three-syllable replacement for UMR, it’s okay to use S&T. It’s easy, it’s new, and just takes a little practice. Why not say MST or MS&T? Because S&T is unique. We’re the only S&T in the nation, it’s a term we can own. Consistency is the key to a successful university identity. Therefore, in all your communications, please use Missouri S&T or S&T. For more information about how to use our name, our logo, and our brand identity, visit http://standards.mst.edu.
They were ever so kindly reminding us about the rules of their name since no one can get it right. (Not even some professors.) This isn’t the first time and I have mentioned it before.
Because they told me not to, I think I’ll call it anything but S&T… like MUST. (Well actually they didn’t mention MUST but that one is supposed to be a given.) Their name game is now a pet peeve of mine. MUST is in fact the initials so why leave out any important letters like the U or the M? It is a University of Missouri, are they ashamed? If it spells a word, so be it. They should’ve thought of that when they were naming it… like when parents name a baby some make sure their initials won’t be weird (like PMS or something). They could even use it to their advantage, “You MUST go here. It’s the best school ever (or we have the best St. Pat’s ever… something like that.)“